Every season has its own style and fashion, and you can always count on New York Magazine to tell you what’s hip and hot in the “Capital of the World” in quarterly issues that lay out the latest and greatest in apparel and accessories. Perhaps their usual photos of models all dressed up or accessories laid out on neutral backgrounds grew tiresome, because for the Fall ’08 issue they decided to try something a bit different, hiring Jim Rugg and Brian Maruca to create a little comic that showed off the season’s styles.
The story is a short romance tale that gets a little strange; it’s entirely possible to read the entire thing without even realizing its true purpose. But that purpose is there nonetheless, with each featured item and its price listed below each page of the comic, labeled according to the panel they appear in.
The purpose of the comic calls to mind the Perry Ellis campaign from a few years back, but as the title indicates, the twist is something else entirely.