During World War II lots of women were tasked with supporting the war effort and taking on work normally performed by men, who themselves were being shipped overseas to fight in said war. Which is why this 1944 ad for Lifebuoy Health Soap just raises so many questions.
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Why aren’t these women’s husbands serving in the military? Were they rated 4-F? Why would the excuse “I’m too tired” fly with a woman who builds bombers all day? Why is it okay to gossip about someone, but not okay to eavesdrop? Why isn’t Ruthie sitting next to her friends anyway? And if everyone’s “working and perspiring more than ever,” maybe someone should drop a note to Ruthie’s husband, because I doubt he smells like a “sweetheart.”