A good comic should have the right balance of words and images, working with each other to tell a story. One should not be more important than the other, because otherwise you’ve just written a novel or a picture book, not a comic.
The words have overpowered the images in these ads for Colgate toothpaste, but that doesn’t make them failed comics. The preponderance of text is actually the point of the narrative. Colgate cleans your mouth, which gets rid of your bad breath, which allows you to talk more. And talk and talk and talk. You can talk so much that it overwhelms the comic you’re appearing in! The content of the words in these ads are irrelevant, as they’re being used as a visual element instead. Which is good, because the scans aren’t large enough to read the text anyway.
(via The Ephemerist)