It’s been a while since we’ve reported on a Bluewater Productions comic. Since then, the company has severed its ties with Diamond Distributors and gone almost entirely digital, meaning it’s a lot harder to find that random Justin Bieber comic on the shelf at Walmart. And yet Bluewater soldiers on, making one-shot comics out of famous and semi-famous individuals alike. So yes, I am here to share the news on the aptly named, “15 Minutes: Honey Boo Boo,” which hit digital shelves across a variety of platforms on January 9th.
What’s actually somewhat interesting and unique about this release is the way they’re structuring it: each digital distributor (i.e. iTunes, Kindle, My Digital Comics and Wowio) gets a unique variant cover. Up until now, variant covers wee strictly a practice reserved for print books, with variants usually thrown into the digital packaging as an art gallery if the pieces were good enough (or is the publisher felt like throwing readers a bone). Will this actually usher in a new age of exclusivity for digital variants? Maybe if the numbers are good enough. Although as a fan of comics as much as I am the business, I’m hoping this doesn’t usher in an age of $8 digital variants; that would just be weird. The Good E-Reader blog approached Bluewater to comment on the practice, and it looks like they’re mainly trying this out to have some fun and to please the Boo Boo.
We heard from Honey Boo Boo that she wanted to be animated and loved the comic book we did on her (on the flip side, Hillary Clinton, Barbara Walters, Carrie Fisher, and Ellen DeGeneres did, too). Boo Boo wanted to be an animated superhero and how can you not give the kid her dream! So we did the homage ones in honor of her with Michael Troy and Jonathan Woodward. Then we thought to give them to our partners such as iTunes, Kindle, My Digital Comics and Wowio. We are digital with a lot more, but I did not want to flood the market.
So if you’re one of the people out there who bought the book and wondered why your cover was different than your pal Johnny over there with the Kindle, now you know why. I’m just glad the variants make her look less like a short Phyllis Diller than the regular cover does.