Four weeks into its release, the Scott Pilgrim vs. the World film has fallen way out of the top ten in the US, and at this pace they’re not going to recoup their budget based solely on domestic ticket sales. A real shame for a movie that was pretty positively reviewed by fans and critics alike, garnering a relatively good 81% fresh rating on Rotten Tomatoes.
So let’s remember a simpler time, before the phenomenon and New York Times Best Seller lists, and before the first book even came out, with an ad for Scott Pilgrim’s Precious Little Life:
It’s interesting to note, that even though comics are used to advertise products and services all the time, you rarely ever see them used to advertise comics, even themselves. Most advertisements for comics are limited to a piece of splash art or a shot of the cover, accompanied by (usually) inane ad copy.
I find this ad interesting because of how it acts towards its potential audience; though at this point the book hadn’t come out yet, the character’s dialog just acts like you’ve known them all along, and you just haven’t realized it yet.